Why attend?

Over one day, leading industry experts will take you on a guided tour, showing you how to strategically plan and develop your company’s long-term data, analytics and digital transformation.

You will walk away with critical insights and a strategic vision for how to ensure your events remain successful and keep you ahead of your competitors.

This is a unique opportunity for you to:

  • Understand how data, analytics and digital impact your events and audience, and provide new opportunities to improve participant outcomes and strengthen your events
  • Discuss your technology needs, trends and implications with a focus on data analytics and audience engagement
  • Be inspired and take part in creative thinking, while discussing real world success stories
  • Develop practical, actionable strategies that will keep you ahead


Topics will include: 

  • Understanding your customer needs and expectations in the digital era
  • How to provide a frictionless experience for customers  
  • How to use data to drive profitability and ROI
  • How to foster a technologically innovative culture in your organization
  • Navigating the event technology vendor landscape 
  • Showcasing leading edge event technology solution


View 2017 Program

  • Key suppliers and buyers within our markets expect us to use innovative and value-added event technology now - not sometime.
    Charlie McCurdy
    CEO, Informa Global Exhibitions
  • The Transform USA conference comes in response to the industry’s ongoing reluctance to plan for its long term digital transformation.
    Denzil Rankine
    Executive Chairman, AMR international
  • The symposium has helped me to understand the future of technology in events, its potential impact on the industry and how we should react.
    AMR's Data and Digital Strategy Events Symposium, London
  • I thought the symposium was excellent, insightful and informing about the state of play in the events industry and its future direction.
    AMR's Data and Digital Strategy Events Symposium, London
  • I am amazed by how slow the event business is to adapt in the face of technology disruption.
    AMR's Data and Digital Strategy Events Symposium, London
  • I found the day thoroughly interesting and very relevant. The event was well organized and it was a very appropriate venue and quality group of speakers and audience.
    AMR's Data and Digital Strategy Events Symposium, London


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Hotel Information

Hamilton Hotel

We have reserved rooms at the Hamilton Hotel,
Washington, DC, but space is limited so book now!
To make reservations, click here.

Contact Details

AMR International
1 Southampton Street
Tel: +44 20 7534 3600



Dates & Location

Washington, DC

Wednesday, July 18, 2018
8.30am - 4.30pm

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Organized by

AMR Inerational